{"id":52131,"date":"2025-08-29T12:36:22","date_gmt":"2025-08-29T05:36:22","guid":{"rendered":"https:\/\/www.gosipgarut.id\/read\/?p=52131"},"modified":"2025-08-29T12:36:22","modified_gmt":"2025-08-29T05:36:22","slug":"mahasiswa-universitas-garut-ajari-umkm-mekarwangi-raup-cuan-lewat-tiktok-affiliate","status":"publish","type":"post","link":"https:\/\/www.gosipgarut.id\/read\/2025-52131\/mahasiswa-universitas-garut-ajari-umkm-mekarwangi-raup-cuan-lewat-tiktok-affiliate.html","title":{"rendered":"Mahasiswa Universitas Garut Ajari UMKM Mekarwangi Raup Cuan Lewat TikTok Affiliate"},"content":{"rendered":"<p><span style=\"color: #ff0000;\"><b>GOSIPGARUT.ID &#8212;<\/b> <\/span> Deru musik dan riuh tepuk tangan terdengar dari balai Desa Mekarwangi, Kecamatan Sukawening, Kabupaten Garut, Sabtu siang, 23 Agustus 2025. Bukan hajatan, melainkan pelatihan digital marketing yang digagas mahasiswa Kuliah Kerja Nyata (KKN) Universitas Garut. Tema yang mereka usung sederhana tapi relevan: \u201cPenguatan UMKM melalui Digitalisasi dan <i>TikTok Affiliate<\/i>.\u201d<\/p>\n<p>Di hadapan para pelaku usaha kecil menengah, Firmansyah\u2014dosen pembimbing lapangan sekaligus pengusaha wedding organizer\u2014menyuguhkan paparan praktis. Mulai dari pentingnya branding, pengemasan produk yang menarik, hingga strategi pemasaran berbasis <i>TikTok Affiliate<\/i>. \u201cUMKM tidak bisa lagi hanya mengandalkan cara lama. Dunia digital memberi peluang sampai pasar nasional bahkan global,\u201d katanya.<\/p>\n<p>Pelatihan ini fokus pada dua hal: memperkuat kapasitas UMKM lokal sekaligus mengenalkan strategi pemasaran digital lewat program <i>affiliate marketing<\/i>. Menurut Firmansyah, <i>TikTok Affiliate<\/i> punya keunggulan karena mudah dipelajari dan bisa langsung dimanfaatkan warga desa untuk membangun jaringan <i>reseller online<\/i>.<\/p>\n<p>Antusiasme peserta terlihat jelas. Sejumlah pelaku usaha bahkan mengaku baru kali ini mendapat pelatihan yang membuka perspektif mereka soal pemasaran digital. \u201cKami berterima kasih atas inisiatif mahasiswa. Ilmu ini bisa kami pakai untuk menambah pendapatan dan memajukan ekonomi desa,\u201d ujar salah satu pelaku UMKM yang hadir.<\/p>\n<p>Bagi mahasiswa KKN Universitas Garut, kegiatan ini bukan sekadar memenuhi program kerja, melainkan upaya meninggalkan jejak yang berkelanjutan. Mereka berharap keterampilan digital yang diperoleh warga dapat menjadi bekal dalam mengangkat daya saing UMKM Mekarwangi.<\/p>\n<p>Di tengah derasnya arus digitalisasi, eksperimen kecil di balai desa itu menjadi bukti bahwa transformasi ekonomi bisa dimulai dari akar rumput\u2014bahkan lewat gawai di genggaman tangan. <b>(Yuyus)<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GOSIPGARUT.ID &#8212; Deru musik dan riuh tepuk tangan&#8230;<\/p>\n","protected":false},"author":2,"featured_media":52133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[239],"tags":[930,20042,20043,20041,1752],"newstopic":[],"class_list":["post-52131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-mahasiswa-kkn","tag-raup-cuan","tag-tiktok-affiliate","tag-umkm-mekarwangi","tag-universitas-garut"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahasiswa Universitas Garut Ajari UMKM Mekarwangi Raup Cuan Lewat TikTok Affiliate &#187; Gosip Garut<\/title>\n<meta name=\"description\" content=\"Mahasiswa Universitas Garut Ajari UMKM 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