{"id":50741,"date":"2025-08-11T10:43:39","date_gmt":"2025-08-11T03:43:39","guid":{"rendered":"https:\/\/www.gosipgarut.id\/read\/?p=50741"},"modified":"2025-08-11T10:43:39","modified_gmt":"2025-08-11T03:43:39","slug":"apakah-experiential-dining-kunci-untuk-menarik-pelanggan-di-era-digital","status":"publish","type":"post","link":"https:\/\/www.gosipgarut.id\/read\/2025-50741\/apakah-experiential-dining-kunci-untuk-menarik-pelanggan-di-era-digital.html","title":{"rendered":"Apakah Experiential Dining Kunci untuk Menarik Pelanggan di Era Digital?"},"content":{"rendered":"

GOSIPGARUT.ID – <\/span>Benarkah\u00a0experiential dining\u00a0<\/i>menjadi \u2018bumbu rahasia\u2019 dalam strategi pemasaran yang efektif untuk menarik pelanggan\u00a0modern<\/i>\u00a0di era digital?<\/p>\n

Di tengah arus konten yang tak henti mengalir di dunia digital, bayangkan kamu sedang\u00a0doom-scrolling<\/i>\u00a0di aplikasi favoritmu.\u00a0Scrolling<\/i>\u00a0mulai dari\u00a0 konten\u00a0haul<\/i>\u00a0baju, lalu jarimu berhenti sejenak di video ulasan kuliner yang digadang-gadang sebagai \u201chidden gem<\/i>\u201d. Lalu lanjut\u00a0scroll<\/i>\u00a0kembali dan akhirnya ditutup dengan video\u00a0brain rotting<\/i>\u00a0viral berisi tren terbaru. Visual yang menggugah dan\u00a0hook<\/i>\u00a0yang\u00a0punchy<\/i>\u00a0memang mampu menarik perhatian dalam hitungan detik. Tapi, apakah itu cukup untuk membuat seseorang benar-benar terhubung dan ingin kembali lagi pada\u00a0brand<\/i>\u00a0yang sama?<\/p>\n

Justru di era di mana semua serba digital seperti sekarang,\u00a0brand<\/i>\u00a0perlu menyuguhkan aktivasi berbasis pengalaman yang unik dan berkesan untuk menjalin koneksi yang lebih dalam dengan audiens. Riset dari\u00a0Forrester<\/a>\u00a0menunjukkan bahwa 76% konsumen mengharapkan interaksi yang terpersonalisasi di seluruh titik kontak mereka dengan\u00a0brand<\/i>. Fakta ini menjadikan\u00a0immersive experience\u00a0<\/i>bukan lagi sekadar tren, tetapi sebuah keharusan dalam strategi pemasaran yang relevan dan berdampak.<\/p>\n

Experiential Dining Lebih dari Sekadar Klik dan Like<\/h3>\n

Dalam konteks F&B,\u00a0experiential dining\u00a0<\/i>tidak hanya soal menyajikan makanan yang lezat, tapi bagaimana menggabungkan setiap elemen dengan harmonis. Mulai dari\u00a0ambience<\/i>, pelayanan, hingga\u00a0storytelling<\/i>\u00a0di balik menunya, semua berpadu untuk membentuk pengalaman yang melekat. Restoran yang menyuguhkan pengalaman\u00a0dining\u00a0<\/i>seperti ini tidak hanya menciptakan kesan. Melainkan juga mendorong audiens untuk secara aktif membagikannya di media sosial, sehingga membangun\u00a0word-of-mouth\u00a0<\/i>yang organik.<\/p>\n

Naina Parekh<\/a>,\u00a0founder<\/i>\u00a0dari brand koper Eume, mengatakan, \u201cExperiential marketing<\/i>\u00a0telah mengubah dari yang sekadar mempromosikan produk menjadi interaksi yang jauh lebih bermakna dan imersif.\u201d Konsep ini menggeser perspektif makan dari aktivitas fungsional menjadi pengalaman emosional dan sosial. Pelanggan tidak hanya datang untuk kenyang, tapi untuk merasakan sesuatu yang layak diceritakan dan dibagikan. Ketika momen yang tercipta terasa personal dan berbeda, kesan yang tertinggal pun jauh lebih kuat dibandingkan sekadar menyaksikan\u00a0hook<\/i>\u00a0promosi yang berulang di layar ponsel.<\/p>\n

Menghidupkan Cerita Brand Lewat Pengalaman yang Autentik<\/h3>\n

Di tengah maraknya\u00a0experiential marketing<\/i>, diferensiasi menjadi kunci. Tak sekadar menciptakan pengalaman imersif, kampanye juga harus mencerminkan identitas\u00a0brand<\/i>\u00a0secara otentik. Banyak hotel dan restoran kini mengadopsi pendekatan dengan merancang momen yang tak hanya lezat, tapi juga membangun koneksi emosional dan membuat\u00a0brand<\/i>\u00a0terasa lebih hidup.<\/p>\n

Pendekatan ini terbukti berdampak nyata pada kepuasan dan keputusan pelanggan. Menurut\u00a0UKHospitality<\/a>, 87% tamu hotel di Inggris menganggap pengalaman bersantap sebagai faktor penting ketika menginap. Data dari\u00a0VisitBritain<\/a>\u00a0juga menunjukkan bahwa 72% wisatawan internasional menjadikan pilihan kuliner unik sebagai pertimbangan utama saat memilih hotel.<\/p>\n

Selain itu, media sosial memperkuat peran experiential dining sebagai alat\u00a0word-of-mouth<\/i>\u00a0yang efektif. Survei\u00a0Statista<\/a>\u00a0mencatat bahwa 62% wisatawan Inggris membagikan pengalaman kulinernya secara\u00a0online<\/i>, menjadikan momen bersantap sebagai bagian dari cerita yang ingin mereka tunjukkan ke dunia.<\/p>\n

Momen Tak Terlupakan Lewat Sajian Spesial<\/h3>\n

Di tengah rutinitas yang serba cepat, momen bersantap kini menjadi lebih dari sekadar soal rasa. Sarapan santai saat akhir pekan,\u00a0afternoon tea\u00a0<\/i>dengan lanskap kota, hingga makan malam bertema dengan kurasi cerita. Semuanya elemen menjadi bagian dari pengalaman yang ingin dikenang. Hotel-hotel pun semakin fokus menghadirkan atmosfer yang imersif melalui ruang, narasi, dan interaksi yang terasa personal. Mulai dari\u00a0thematic dining\u00a0<\/i>hingga\u00a0pop-up culinary events<\/i>, setiap detail dirancang untuk menciptakan koneksi emosional yang mendorong tamu kembali, bukan hanya karena rasa, tapi karena cerita yang ingin mereka alami dan bagikan.<\/p>\n

SWARGA SUITES BALI BERAWA, MARCLAN COLLECTION<\/b><\/p>\n

Balinese Cooking Class\u00a0<\/i>|\u00a0Canggu<\/i><\/b><\/p>\n

Pelajari rahasia kuliner Bali langsung dari ahlinya.<\/p>\n

IDR 400.000++\/person<\/p>\n

Periode reservasi: sekarang – 22 Des 2025<\/p>\n

Syarat dan Ketentuan berlaku<\/p>\n

Info lengkap dan reservasi di\u00a0swargasuitesbali.com<\/a><\/p>\n

Morning Yoga Flow\u00a0<\/i>&\u00a0Breakfast Bliss<\/i><\/b><\/p>\n

Awali pagi dengan yoga di tepi pantai dan sarapan sehat nan lezat.<\/p>\n

IDR 150.000 nett<\/p>\n

Periode reservasi: sekarang – 31 Mar 2026<\/p>\n

Syarat dan Ketentuan berlaku<\/p>\n

Info lengkap dan reservasi di\u00a0swargasuitesbali.com<\/a><\/p>\n

MARIANNA RESORT & CONVENTION TUKTUK – SAMOSIR, MARCLAN COLLECTION<\/b><\/p>\n

Teppanyaki Live Cooking – Dine with A Show<\/b><\/i><\/p>\n

Nikmati aksi teppanyaki langsung dengan latar Danau Toba yang memukau.<\/p>\n

\n
\n

Harga premium spesial IDR 250.000++\/person<\/p>\n

Periode reservasi: hingga Desember 2025<\/p>\n

Syarat dan Ketentuan berlaku<\/p>\n

Info lengkap dan reservasi di\u00a0mariannaresort.com<\/a><\/p>\n<\/div>\n<\/div>\n

\n
Tentang Marclan International<\/strong><\/div>\n
Didirikan pada tahun 2021, Marclan International adalah perusahaan manajemen perhotelan dan Third-Party Management yang menetapkan standar baru bagi keramahan Indonesia yang berkelas dunia, melampaui ekspektasi yang \u2018biasa\u2019. Marclan menghadirkan kehangatan dari keramahan sejati Indonesia melalui tiga merek utama kami: Marclan Hotels & Resorts, Marclan Elite, dan Marclan Collection. Setiap properti kami dirancang untuk mencerminkan jiwa dan budaya Indonesia, memberikan pengalaman yang autentik dan tak terlupakan bagi para tamu.<\/div>\n<\/div>\n
<\/div>\n
Press Release ini juga sudah tayang di VRITIMES<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

GOSIPGARUT.ID – Benarkah\u00a0experiential dining\u00a0menjadi \u2018bumbu rahasia\u2019 dalam strategi…<\/p>\n","protected":false},"author":3,"featured_media":50742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[239],"tags":[],"newstopic":[],"class_list":["post-50741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"yoast_head":"\nApakah Experiential Dining Kunci untuk Menarik Pelanggan di Era Digital? » Gosip Garut<\/title>\n<meta name=\"description\" content=\"Apakah Experiential Dining Kunci untuk Menarik Pelanggan di Era Digital? 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