{"id":50424,"date":"2025-08-07T07:36:03","date_gmt":"2025-08-07T00:36:03","guid":{"rendered":"https:\/\/www.gosipgarut.id\/read\/?p=50424"},"modified":"2025-08-07T07:36:03","modified_gmt":"2025-08-07T00:36:03","slug":"bri-finance-tangkap-potensi-pertumbuhan-pembiayaan-mobil-baru-dari-ajang-pameran-giias-2025","status":"publish","type":"post","link":"https:\/\/www.gosipgarut.id\/read\/2025-50424\/bri-finance-tangkap-potensi-pertumbuhan-pembiayaan-mobil-baru-dari-ajang-pameran-giias-2025.html","title":{"rendered":"BRI Finance Tangkap Potensi Pertumbuhan Pembiayaan Mobil Baru Dari Ajang Pameran GIIAS 2025"},"content":{"rendered":"

GOSIPGARUT.ID<\/span> – PT BRI Multifinance Indonesia (\u201cBRI Finance\u201d), anak usaha BRI Group, memanfaatkan ajang Gaikindo Indonesia International Auto Show (GIIAS) 2025 sebagai langkah strategis untuk meningkatkan pembiayaan kendaraan baru di tengah melemahnya permintaan nasional. Pameran otomotif terbesar di Indonesia ini diyakini menjadi momentum penting untuk kembali membangkitkan minat konsumen terhadap pembelian mobil baru melalui pembiayaan formal.<\/span><\/p>\n

Menurut data Otoritas Jasa Keuangan (OJK), pembiayaan kendaraan baru tercatat mencapai sekitar Rp234,18 triliun per Mei 2025, mengalami kontraksi 0,24% secara tahunan (year-on-year). Di sisi lain, segmen mobil bekas justru mencatat pertumbuhan positif sebesar 13,69% yoy pada Maret 2025, mengindikasikan pergeseran preferensi masyarakat ke pembiayaan yang lebih ekonomis di tengah tekanan daya beli.<\/span><\/p>\n

Direktur Utama BRI Finance, Wahyudi Darmawan, mengungkapkan bahwa GIIAS menjadi momen yang tepat untuk memperkuat koneksi langsung dengan calon nasabah dan memperluas akuisisi pembiayaan berkualitas.<\/span><\/p>\n

\u201cKami menghadirkan layanan konsultasi langsung bersama Relationship Manager kami yang siap mendampingi ke GIIAS untuk melihat mobil pilihan calon nasabah sembari memberikan simulasi pembiayaan sesuai kebutuhan. Selain itu, kami juga menggelar customer gathering khusus untuk nasabah Private & Prioritas BRI, termasuk memberikan akses gratis ke pameran sebagai bentuk apresiasi,\u201d jelas Wahyudi.<\/span><\/p>\n

Meski melakukan pendekatan agresif, BRI Finance tetap menerapkan prinsip kehati-hatian. Proses background checking terhadap calon debitur tetap diperketat guna menjaga kualitas portofolio pembiayaan dan menekan potensi risiko non-performing financing (NPF) di tengah tantangan ekonomi saat ini.<\/span><\/p>\n

Dalam rangka memperluas jangkauan dan efisiensi pendanaan, BRI Finance menjalankan skema joint financing bersama induk usaha, PT Bank Rakyat Indonesia (Persero) Tbk. (BRI). Kolaborasi ini memungkinkan pembagian risiko yang lebih proporsional serta mempercepat realisasi pembiayaan kendaraan baru, khususnya di segmen produktif.<\/span><\/p>\n

Strategi BRI Finance dalam memulihkan pertumbuhan pembiayaan mobil baru menjadi wujud nyata komitmen perusahaan dalam menyediakan solusi pembiayaan kendaraan yang relevan, transparan, dan sesuai dengan kebutuhan masyarakat. Selama pameran berlangsung, pengunjung dapat memanfaatkan berbagai penawaran menarik Kredit Kendaraan Bermotor (KKB) dari BRI Finance. Untuk pembelian mobil baru, tersedia promo bunga mulai dari 0% dengan tenor 6 hingga 12 bulan khusus bagi nasabah loyal BRI. Tersedia juga pilihan suku bunga 3,75% untuk pembiayaan mobil baru dengan tenor 3 tahun. Nasabah juga mendapatkan voucher listrik\/bensin senilai 1 juta rupiah dan perluasan asuransi TJH.<\/span><\/p>\n

Direktur Utama BRI Finance, Wahyudi Darmawan, menambahkan, \u201cDengan dukungan infrastruktur digital, sinergi BRI Group, serta pendekatan selektif, BRI Finance optimistis dapat terus memperkuat perannya dalam mendukung pertumbuhan industri otomotif dan inklusi keuangan nasional.\u201d<\/span><\/p>\n

Press Release ini juga sudah tayang di <\/b>VRITIMES<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

GOSIPGARUT.ID – PT BRI Multifinance Indonesia (\u201cBRI Finance\u201d),…<\/p>\n","protected":false},"author":3,"featured_media":50421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[3],"tags":[],"newstopic":[],"class_list":["post-50424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasional"],"yoast_head":"\nBRI Finance Tangkap Potensi Pertumbuhan Pembiayaan Mobil Baru Dari Ajang Pameran GIIAS 2025 » Gosip Garut<\/title>\n<meta name=\"description\" content=\"BRI Finance Tangkap Potensi Pertumbuhan Pembiayaan Mobil Baru Dari Ajang Pameran GIIAS 2025 Nasional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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