{"id":46589,"date":"2025-06-08T11:46:10","date_gmt":"2025-06-08T04:46:10","guid":{"rendered":"https:\/\/www.gosipgarut.id\/read\/?p=46589"},"modified":"2025-06-08T11:46:10","modified_gmt":"2025-06-08T04:46:10","slug":"sampoerna-raih-penghargaan-digital-innovation-awards-2025-dorong-umkm-naik-kelas-lewat-inovasi-digital-yang-berdampak","status":"publish","type":"post","link":"https:\/\/www.gosipgarut.id\/read\/2025-46589\/sampoerna-raih-penghargaan-digital-innovation-awards-2025-dorong-umkm-naik-kelas-lewat-inovasi-digital-yang-berdampak.html","title":{"rendered":"Sampoerna Raih Penghargaan Digital Innovation Awards 2025: Dorong UMKM Naik Kelas Lewat Inovasi Digital yang Berdampak"},"content":{"rendered":"<p><span style=\"color: #ff0000\"><strong>GOSIPGARUT.ID &#8211; <\/strong><\/span>PT HM Sampoerna Tbk. (Sampoerna) kembali meraih penghargaan Digital Innovation for Sustainable Impact dalam ajang Digital Innovation Awards 2025 di Jakarta.<\/p>\n<div class=\"article-container css-1i68010\">\n<div class=\"css-1yvie82\">\n<p><b>JAKARTA\u00a0<\/b>\u2013\u00a0PT HM Sampoerna Tbk. (Sampoerna) kembali meraih penghargaan\u00a0<i>Digital Innovation for Sustainable Impact\u00a0<\/i>dalam ajang\u00a0Digital Innovation Awards 2025 di Jakarta.<\/p>\n<p>Penghargaan ini menjadi pengakuan atas kontribusi nyata Sampoerna dalam memperkuat daya saing UMKM melalui dua program unggulan di bawah Payung Program Keberlanjutan \u201dSampoerna untuk Indonesia\u201d, yaitu Sampoerna Retail Community (SRC) dan Sampoerna Entrepreneurship Training Center (SETC). Kedua program ini telah menjadi katalisator penting dalam mendorong UMKM untuk tidak hanya bertahan, tetapi juga tumbuh dan berkembang di tengah tantangan era digital.<\/p>\n<p>\u201cPenghargaan ini kami dedikasikan kepada 347.000 UMKM binaan Sampoerna yang tersebar di seluruh Indonesia, yang telah menjadi bagian penting dalam perjalanan transformasi digitalisasi UMKM,\u201d ujar Ivan Cahyadi, Presiden Direktur Sampoerna.<\/p>\n<p><b>SRC: Ekosistem Digital untuk Toko Kelontong yang Lebih Kompetitif<\/b><\/p>\n<p>Melalui program\u00a0SRC, Sampoerna telah memberdayakan lebih dari\u00a0250.000 toko kelontong\u00a0di seluruh Indonesia. Inovasi digital diwujudkan melalui pengembangan aplikasi\u00a0AYO by SRC, yang menghubungkan toko kelontong dengan mitra grosir dan konsumen. Aplikasi ini telah memfasilitasi lebih dari\u00a011,5 juta transaksi\u00a0dengan nilai lebih dari\u00a0USD 1 miliar, dan berkontribusi terhadap omzet tahunan sebesar\u00a0Rp236 triliun, atau setara dengan\u00a011,4% dari total PDB Retail Nasional 2022.<\/p>\n<p>Lebih dari sekadar platform transaksi, AYO by SRC juga menjadi alat bantu manajemen usaha, pemasaran, dan pengembangan kapasitas digital bagi para pelaku toko kelontong. Saat ini, lebih dari\u00a090% anggota SRC\u00a0telah aktif menggunakan aplikasi ini, menjadikannya salah satu contoh nyata digitalisasi UMKM yang berhasil diterapkan secara luas dan inklusif.<\/p>\n<p><b>SETC: Mendorong UMKM Naik Kelas dan Cakap Teknologi<\/b><\/p>\n<p>Sementara itu,\u00a0SETC\u00a0telah menjadi pusat pelatihan kewirausahaan yang berfokus pada peningkatan kapasitas pelaku UMKM, khususnya dalam aspek manajerial, pemasaran digital, dan inovasi produk. Sejak didirikan, SETC telah melatih lebih dari\u00a097.000 peserta, dengan lebih dari\u00a01.600 UMKM binaan aktif, dan\u00a080% di antaranya telah terdigitalisasi.<\/p>\n<p>Program pelatihan SETC tidak hanya bersifat teknis, tetapi juga strategis. Peserta dibekali dengan pemahaman menyeluruh tentang bagaimana membangun bisnis yang berkelanjutan, relevan dengan kebutuhan pasar, serta mampu memberikan kontribusi sosial dan lingkungan. Pendekatan ini terbukti efektif dalam menciptakan UMKM yang tidak hanya bertahan, tetapi juga mampu tumbuh secara berkelanjutan.<\/p>\n<p>\u201cDigitalisasi bukan hanya soal teknologi, tetapi tentang membuka akses dan memperluas peluang. Kami melihat langsung bagaimana pengusaha UMKM yang sebelumnya terbatas secara geografis kini mampu menjangkau pasar yang lebih luas, meningkatkan efisiensi operasional, dan memperkuat daya saing mereka di tengah perubahan zaman,\u201d kata Ivan.<\/p>\n<p><b>Kolaborasi Strategis untuk Dampak Lebih Luas<\/b><\/p>\n<p>Sebagai bagian dari komitmen jangka panjang, Sampoerna terus memperluas kolaborasi strategis lintas sektor. Baru-baru ini, SRC menjalin kemitraan dengan sejumlah BUMN seperti Perusahaan Umum (Perum) BULOG, PT Bank Rakyat Indonesia (Persero) Tbk., PT Pos Indonesia, dan PT Telekomunikasi Seluler (Telkomsel). Kolaborasi ini bertujuan untuk memperkuat ekosistem UMKM dan mendukung program pemerintah dalam meningkatkan kesejahteraan pelaku usaha mikro di seluruh Indonesia.<\/p>\n<p>Sebagai bagian dari komitmen jangka panjang, Sampoerna terus memperluas kolaborasi strategis. Baru-baru ini, SRC menjalin kemitraan dengan sejumlah BUMN seperti Perusahaan Umum\u00a0(Perum) BULOG, BRI, Pos Indonesia, dan\u00a0Telkomsel. Kolaborasi ini bertujuan untuk memperkuat ekosistem UMKM dan mendukung program pemerintah dalam meningkatkan kesejahteraan pelaku usaha mikro di seluruh Indonesia.<\/p>\n<p>\u201cKami percaya bahwa peningkatan taraf hidup masyarakat dimulai dari pemberdayaan di tingkat akar rumput, termasuk pengusaha UMKM. Melalui pelatihan, pendampingan, dan akses jaringan, kami ingin memastikan setiap individu memiliki kesempatan untuk berkembang dan berkontribusi bagi ekonomi nasional,\u201d ucap Ivan.<\/p>\n<p>Penghargaan ini menjadi momentum penting bagi Sampoerna untuk terus memperkuat perannya dalam mendukung pertumbuhan ekonomi inklusif melalui inovasi digital yang berdampak nyata. Dengan pendekatan berbasis komunitas, teknologi, dan kolaborasi, Sampoerna berkomitmen untuk terus mencetak lebih banyak UMKM yang tangguh, adaptif, dan transformatif.<\/p>\n<p><strong>Press Release ini juga sudah tayang di\u00a0<span style=\"text-decoration: underline\"><a href=\"https:\/\/www.vritimes.com\/id\/articles\/2323c269-3a59-11ee-ac8f-0a58a9feac02\/9d449698-4147-11f0-b852-0a58a9feac02\">VRITIMES<\/a><\/span><\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>GOSIPGARUT.ID &#8211; PT HM Sampoerna Tbk. (Sampoerna) kembali&#8230;<\/p>\n","protected":false},"author":3,"featured_media":46582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[239],"tags":[],"newstopic":[],"class_list":["post-46589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sampoerna Raih Penghargaan Digital Innovation Awards 2025: Dorong UMKM Naik Kelas Lewat Inovasi Digital yang Berdampak &#187; Gosip Garut<\/title>\n<meta name=\"description\" content=\"Sampoerna Raih Penghargaan Digital Innovation Awards 2025: Dorong UMKM Naik Kelas Lewat Inovasi Digital yang Berdampak 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