{"id":46551,"date":"2025-06-06T23:08:34","date_gmt":"2025-06-06T16:08:34","guid":{"rendered":"https:\/\/www.gosipgarut.id\/read\/?p=46551"},"modified":"2025-06-06T23:08:34","modified_gmt":"2025-06-06T16:08:34","slug":"swk-reborn-transformasi-digital-dan-ekonomi-kreatif-era-5-0-dorong-umkm-surabaya-menuju-inovasi-berkelanjutan","status":"publish","type":"post","link":"https:\/\/www.gosipgarut.id\/read\/2025-46551\/swk-reborn-transformasi-digital-dan-ekonomi-kreatif-era-5-0-dorong-umkm-surabaya-menuju-inovasi-berkelanjutan.html","title":{"rendered":"SWK REBORN: Transformasi Digital dan Ekonomi Kreatif Era 5.0 Dorong UMKM Surabaya Menuju Inovasi Berkelanjutan"},"content":{"rendered":"

GOSIPGARUT.ID –<\/span> Mahasiswa Magister Manajemen Universitas Airlangga (UNAIR) menggelar talkshow bertajuk SWK REBORN: Transformasi Digital dan Ekonomi Kreatif di Era 5.0 yang diselenggarakan pada tanggal 02 Juni 2025 di Aula Lantai 5 Aseec Tower Unair. Turut mengundang dalam acara tersebut Dinkopdag Kota Surabaya dan praktisi influencer. Acara yang diselenggarakan tersebut diikuti oleh 52 perwakilan Sentra Wisata Kuliner (SWK) Surabaya serta lebih dari 150 mahasiswa dari berbagai jurusan di UNAIR dan kampus lain.<\/p>\n

Kegiatan ini merupakan kelanjutan dari rangkaian pembekalan teknis yang telah dilaksanakan pada 26 Mei 2025, yang membahas pemanfaatan platform digital untuk pemasaran, manajemen operasional berbasis teknologi, serta pengembangan brand dan layanan adaptif bagi pelaku UMKM di SWK Surabaya.<\/p>\n

Dr. Ahmad Rizki Sridadi SH., MM., MH., dosen pembimbing kegiatan, menegaskan bahwa program ini tidak hanya bertujuan meningkatkan daya saing UMKM secara digital, tetapi juga menciptakan nilai bersama (Creating Shared Value\/CSV) dalam ekosistem bisnis lokal. \u201cUMKM SWK Surabaya diharapkan mampu mengoptimalkan teknologi digital untuk meningkatkan profitabilitas sekaligus berkontribusi pada penciptaan lapangan kerja dan penguatan rantai pasok lokal,\u201d ujarnya.<\/p>\n

Selain itu, acara ini membuka peluang kerja sama jangka panjang antara UNAIR dan Pemerintah Kota Surabaya untuk pembinaan berkelanjutan sentra kuliner yang inovatif dan inklusif.<\/p>\n

Rachmad Ari Fattah, Ketua Pelaksana acara, menyampaikan antusiasmenya atas semangat pelaku UMKM dalam mengikuti setiap sesi pembekalan. \u201cEra 5.0 menuntut kecepatan dan kreativitas, dan kami percaya UMKM SWK Surabaya memiliki potensi besar untuk menjadi pionir kuliner digital di Indonesia,\u201d katanya.<\/p>\n

<\/figure>\n

Talkshow ini juga menghadirkan praktisi sukses dari industri kuliner yang berbagi wawasan dan strategi inovatif bagi pelaku UMKM agar dapat terus beradaptasi dan berinovasi di pasar yang dinamis.<\/p>\n

Dengan inisiatif SWK REBORN, diharapkan UMKM di Surabaya dapat tumbuh lebih kompetitif, sekaligus menjadi motor penggerak ekonomi kreatif yang mendukung pembangunan ekonomi lokal secara berkelanjutan.<\/p>\n

Press Release ini juga sudah tayang di VRITIMES<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

GOSIPGARUT.ID – Mahasiswa Magister Manajemen Universitas Airlangga (UNAIR)…<\/p>\n","protected":false},"author":3,"featured_media":46542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[239],"tags":[18619],"newstopic":[],"class_list":["post-46551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","tag-swk-reborn-2025-universitas-airlangga"],"yoast_head":"\nSWK REBORN: Transformasi Digital dan Ekonomi Kreatif Era 5.0 Dorong UMKM Surabaya Menuju Inovasi Berkelanjutan » Gosip Garut<\/title>\n<meta name=\"description\" content=\"SWK REBORN: Transformasi Digital dan Ekonomi Kreatif Era 5.0 Dorong UMKM Surabaya Menuju Inovasi Berkelanjutan Berita\" \/>\n<meta name=\"robots\" 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