{"id":44932,"date":"2025-05-08T13:41:33","date_gmt":"2025-05-08T06:41:33","guid":{"rendered":"https:\/\/www.gosipgarut.id\/read\/?p=44932"},"modified":"2025-05-08T13:41:33","modified_gmt":"2025-05-08T06:41:33","slug":"bimmer-id-luncurkan-bimmer-connected-audiences-solusi-premium-push-notification-ads-untuk-premium-brand","status":"publish","type":"post","link":"https:\/\/www.gosipgarut.id\/read\/2025-44932\/bimmer-id-luncurkan-bimmer-connected-audiences-solusi-premium-push-notification-ads-untuk-premium-brand.html","title":{"rendered":"Bimmer.ID Luncurkan &#8220;Bimmer Connected Audiences&#8221;, Solusi Premium Push Notification Ads untuk Premium Brand"},"content":{"rendered":"<p><span style=\"color: #ff0000\"><strong>GOSIPGARUT.ID &#8211; <\/strong><\/span><b><i>Bimmer.ID<\/i><\/b>,\u00a0<i>platform<\/i>\u00a0media dan komunitas BMW terbesar di Indonesia, resmi meluncurkan\u00a0<b><i>\u201cBimmer Connected Audiences\u201d<\/i><\/b>, layanan\u00a0<i>premium push notification ads<\/i>\u00a0pertama yang menyasar audiens\u00a0<i>high-net-worth individuals (HNWI)<\/i>\u00a0penggemar mobil premium dan audiens dari SES A dan B+.<\/p>\n<p>Dalam lanskap\u00a0<i>adtech<\/i>\u00a0yang semakin jenuh dan kompetitif, di mana berbagai media dan\u00a0<i>platform digital advertising<\/i>\u00a0menawarkan solusi serupa dan menyasar audiens massal yang sama,<i>\u00a0<a href=\"https:\/\/www.bimmer.id\/\">Bimmer.ID<\/a><\/i>\u00a0memilih jalur berbeda. Terinspirasi oleh konsep\u00a0<i>Blue Ocean Strategy,<\/i>\u00a0Bimmer.ID membangun pasar baru dengan menciptakan ekosistem eksklusif yang terdiri dari pemilik BMW, penggemar otomotif premium, dan konsumen berdaya beli tinggi di berbagai kota besar di Indonesia.<\/p>\n<p>\u201cAlih-alih bersaing di market yang sudah padat, kami membangun ekosistem premium kami sendiri \u2014 menawarkan ad fromat dan eksklusivitas yang tidak dimiliki oleh\u00a0<i>platform<\/i>\u00a0lain,\u201d ujar\u00a0<b>Yollis Michdon Netti<\/b>,\u00a0<i>Founder\/CEO Bimmer.ID.<\/i><\/p>\n<p><b>Komunitas BMW sebagai Kekuatan Utama<\/b><\/p>\n<p>Dengan basis 475.903 anggota komunitas (gabungan klub BMW, MINI Cooper, BMW Motorrad dan\u00a0<i>Premium Cars Enthusiasts<\/i>),\u00a0<i>Bimmer.ID<\/i>\u00a0telah menjadi hub eksklusif bagi pemilik dan enthusiasts BMW di Indonesia. 85% audiensnya adalah pria berusia 25-54 tahun dengan\u00a0<i>spending power<\/i>\u00a0tinggi, tersebar di Jabodetabek (45%), Jawa Barat (20%), dan Jawa Timur (15%).<\/p>\n<p><i>Bimmer.ID<\/i>\u00a0telah mendukung dan berkolaborasi dengan banyak klub dan komunitas BMW sejak 2017 lalu, di antaranya\u00a0<b>BMW Car Clubs Indonesia \u2013 Jakarta Chapter, BMW Car Clubs Indonesia \u2013 Bandung Chapter<\/b>,\u00a0<b>Indo MINI Club, BMW Motorrad Community Indonesia (BMWMCI)<\/b>, dan berbagai komunitas dan klub BMW di seluruh Indonesia.\u00a0<i>Bimmer.ID<\/i>\u00a0juga mendukung dan merilis beragam info tentang BMW dari BMW Group Indonesia, BMW Motorrad Indonesia, MINI, hingga BMW Astra.<\/p>\n<p>&#8220;Kami bukan sekadar\u00a0<i>platform<\/i>\u00a0media, tapi jembatan antara brand dan komunitas premium yang sulit dijangkau,&#8221; tegas Yollis.<\/p>\n<p><b>Fitur Unggulan Bimmer Connected Audiences<\/b><\/p>\n<p><i>Bimmer Connected Audiences<\/i>\u00a0menggabungkan\u00a0<i>data first-party,<\/i>\u00a0sumber data\u00a0<i>online<\/i>\u00a0dan\u00a0<i>offline (Data Management Platform),<\/i>\u00a0serta dukungan komunitas untuk menghadirkan iklan berbasis\u00a0<i>push notification<\/i>\u00a0dengan akurasi tinggi dan jangkauan\u00a0<i>real-time. Platform<\/i>\u00a0ini memberikan akses ke lebih dari 15 juta pengguna premium dan 100 juta perangkat terhubung \u2014 menjadikannya solusi yang tepat dan efisien untuk brand yang ingin berinteraksi dengan konsumen premium yang benar-benar relevan.<\/p>\n<p>Fitur unggulan dari\u00a0<i>Bimmer Connected Audiences\u00a0<\/i>adalah:<\/p>\n<p>\u2022\u00a0<b>Menjangkau\u00a0<i>Premium Cars Owners<\/i><\/b>\u00a0dan\u00a0<i>premium audiences<\/i>\u00a0berdaya beli tinggi yang ditargetkan secara\u00a0<i>online\u00a0<\/i>dan\u00a0<i>offline.<\/i><\/p>\n<p>\u2022\u00a0<i><b>Direct-to-Device Push Ads Platform<\/b><\/i>\u00a0&#8211; Kirim iklan langsung ke perangkat\u00a0<i>mobile<\/i>\u00a0melalui sistem\u00a0<i>push notification<\/i>, tanpa tergantung algoritma media sosial.<\/p>\n<p>\u2022\u00a0<b><i>Hyper-Targeted Campaigns<\/i><\/b>\u00a0&#8211; Segmentasi canggih berdasarkan: lokasi (kota, area premium), Minat (otomotif,\u00a0<i>travelling, gadget, luxury goods, golf<\/i>),\u00a0<i>Digital Footprints<\/i>, hingga\u00a0<i>event<\/i>\u00a0yang dikunjungi.<\/p>\n<p>\u2022\u00a0<b><i>Integrated Data Layer<\/i><\/b>\u00a0&#8211; Didukung oleh\u00a0<i>first-party\u00a0<\/i>data dan\u00a0<i>platform<\/i>\u00a0DMP terpercaya untuk<i>\u00a0targeting<\/i>\u00a0berbasis demografi, lokasi, perilaku, dan minat<\/p>\n<p>Dengan solusi ini,\u00a0<i>Bimmer.ID\u00a0<\/i>tidak hanya menjadi mitra brand di sektor otomotif, tetapi juga terbuka bagi sektor lain seperti perbankan,\u00a0<i>fintech, travel, fashion, luxury goods,<\/i>\u00a0teknologi, FMCG,\u00a0<i>retail<\/i>, hingga F&amp;B yang ingin menjangkau\u00a0<i>premium audience.\u00a0<\/i><\/p>\n<p>\u201cMelalui\u00a0<i>Bimmer Connected Audiences<\/i>, pemilik brand dapat terhubung dengan target audiens yang tepat \u2014 pada waktu dan konteks yang paling relevan,\u201d jelas Yollis.<\/p>\n<h3><b>Tentang Bimmer.ID<\/b><\/h3>\n<p>Bimmer.ID adalah\u00a0<i>platform<\/i>\u00a0untuk\u00a0<i>Connecting BMW Owners &amp; Enthusiasts<\/i>. Menyajikan beragam info tentang BMW\u00a0<i>News,<\/i>\u00a0Aksesoris, Komunitas BMW di Indonesia, BMW Motorrad, hingga\u00a0<i>Premium Lifestyle.<\/i><\/p>\n<p>Bimmer.ID merupakan\u00a0<i>Digital Ecosystem Platform<\/i>\u00a0independent, yang dihadirkan oleh\u00a0<i>BMW Owners &amp; Enthusiast<\/i>, dan TIDAK BERAFILIASI dengan Bayerische Motoren Werke AG, BMW Group Indonesia, BMW Motorrad, BMW Motorrad Indonesia, atau MINI.<\/p>\n<p><strong>Press Release ini juga sudah tayang di\u00a0<a href=\"https:\/\/www.vritimes.com\/id\/articles\/92d61d3c-7fc7-11ee-99a9-0a58a9feac02\/3b2a6b80-29c7-11f0-9887-0a58a9feac02\"><span style=\"text-decoration: underline\">VRITIMES<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GOSIPGARUT.ID &#8211; Bimmer.ID,\u00a0platform\u00a0media dan komunitas BMW terbesar di&#8230;<\/p>\n","protected":false},"author":3,"featured_media":44813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[239],"tags":[],"newstopic":[],"class_list":["post-44932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bimmer.ID Luncurkan &quot;Bimmer Connected Audiences&quot;, Solusi Premium Push Notification Ads untuk Premium Brand &#187; Gosip Garut<\/title>\n<meta name=\"description\" content=\"Bimmer.ID Luncurkan &quot;Bimmer Connected Audiences&quot;, Solusi Premium Push Notification Ads untuk Premium Brand Berita\" \/>\n<meta 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