{"id":42287,"date":"2025-03-13T20:07:16","date_gmt":"2025-03-13T13:07:16","guid":{"rendered":"https:\/\/www.gosipgarut.id\/read\/?p=42287"},"modified":"2025-03-13T20:07:16","modified_gmt":"2025-03-13T13:07:16","slug":"strategi-aw-indonesia-hadirkan-spicy-chicken-chunks-di-bulan-ramadan-2025","status":"publish","type":"post","link":"https:\/\/www.gosipgarut.id\/read\/2025-42287\/strategi-aw-indonesia-hadirkan-spicy-chicken-chunks-di-bulan-ramadan-2025.html","title":{"rendered":"Strategi A&amp;W Indonesia hadirkan Spicy Chicken Chunks\u2122 di bulan Ramadan 2025"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000\">GOSIPGARUT.ID &#8211;<\/span> <\/strong>Bak ajang perlombaan, strategi <i>brand <\/i>industri <i>food and beverages <\/i>dalam meluncurkan menu baru di bulan Ramadan 2025 kian memanas<i>. <\/i>McDonald\u2019s Indonesia meluncurkan Ayam McD Lengkuas dengan Sambal Bajak dan Dinousaur McFlurry\u00ae, disusul dengan KFC Indonesia yang meluncurkan Klepon Float, Kolak, dan <i>Coconut Rice<\/i>, lalu Burger King dengan Ayam Bumbu Hitam Madura BK. Tidak mau kalah dari kompetitornya, A&amp;W Indonesia pun turut meluncurkan menu baru yang dipercaya akan menggebrak pasar industri <i>food and beverages <\/i>di Indonesia.<\/p>\n<p>Sudah menjadi rahasia publik bahwa bulan Ramadan adalah bulan yang dipenuhi dengan sesuatu yang baru dan menggiurkan mata. Selain dipercaya sebagai bulan yang membawa keberkahan, bulan Ramadan juga dianggap sebagai momentum yang umumnya <a href=\"https:\/\/indonesia.go.id\/kategori\/editorial\/8074\/momentum-ramadan-pacu-pertumbuhan-ekonomi?lang=1&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">mendongkrak konsumsi masyarakat<\/a> dan berujung pada meningkatnya penjualan perusahaan. Tidak tinggal diam, A&amp;W Indonesia sebagai brand yang inovatif dengan sigap meluncurkan <a href=\"https:\/\/www.deliknews.com\/2025\/02\/19\/menyambut-ramadhan-2025-aw-indonesia-meluncurkan-cita-rasa-terbaru-korean-buldak-bedug\/\" target=\"_blank\" rel=\"noopener noreferrer\">A&amp;W Korean Buldak Bedug<\/a>, kemudian disusul dengan menu paling barunya Spicy Chicken Chunks\u2122 di hari Sabtu, 8 Maret 2025. Sebuah varian pedas dari produk<i> nugget<\/i> Chicken Chunks\u2122, yang digemari oleh keluarga terutama anak-anak. Menu ini diumumkan melalui Instagram resmi <a href=\"https:\/\/www.instagram.com\/awrestoranid\/p\/DG64NI4hRGq\/\" target=\"_blank\" rel=\"noopener noreferrer\">A&amp;W Indonesia<\/a> lewat visual gambar yang estetik dan menggiurkan lidah.<\/p>\n<p>Siapa yang tidak tau <i>nugget<\/i>? Makanan olahan daging yang digiling, dibumbui, dan dilapisi dengan tepung. Umumnya <i>nugget<\/i> diolah menggunakan daging ayam dan biasa dikenal dengan nama <a href=\"https:\/\/kids.grid.id\/read\/473670649\/sejarah-chicken-nugget-frozen-food-yang-populer-sejak-1980-an?page=all\" target=\"_blank\" rel=\"noopener noreferrer\"><i>chicken nugget<\/i><\/a>. Karena kemudahannya untuk dikonsumsi dan rasanya yang lezat, <i>chicken<\/i> <i>nugget<\/i> menjadi salah satu menu makanan pilihan favorit keluarga. Berdasarkan data <a href=\"https:\/\/data.goodstats.id\/statistic\/87-warga-indonesia-pilih-nugget-sebagai-daging-olahan-beku-favorit-1QrKo\" target=\"_blank\" rel=\"noopener noreferrer\">GoodStats<\/a>, 87% Warga Indonesia memilih <i>nugget <\/i>sebagai daging olahan beku favorit untuk dikonsumsi.<\/p>\n<p>Di tengah bulan puasa menu praktis seperti ini umumnya lebih digemari karena menghemat waktu ketika sahur dan cocok untuk dijadikan hidangan awal berbuka setelah suara azan Maghrib berkumandang. Hal ini kemudian dijadikan inspirasi bagi A&amp;W Indonesia untuk menciptakan inovasi pada produk Chicken Chunks\u2122 andalannya dengan membuat sebuah varian rasa pedas yang diberi nama Spicy Chicken Chunks\u2122, lalu memanfaatkan momentum bulan Ramadan untuk memperkenalkannya.<\/p>\n<p>Jika Spicy McNuggets\u2122 milik McDonald\u2019s hadir dengan warna merah mencolok yang kontras dengan versi orisinilnya, Spicy Chicken Chunks\u2122 justru tampil hampir serupa dengan versi orisinilnya. Teksturnya tetap <i>crunchy <\/i>dengan daging yang <i>juicy, <\/i>namun perbedaannya terletak pada warna yang lebih pekat serta adanya taburan <i>chili flakes <\/i>yang melekat pada permukaan <i>nugget<\/i>. Dari segi rasa, tingkat kepedasan Spicy Chicken Chunks\u2122 lebih ringan dibandingkan dengan Spicy McNuggets\u2122. Taburan <i>chili flakes <\/i>dalam produk<i> <\/i>tidak meninggalkan efek pedas yang panjang ataupun menyebabkan mandi keringat. Rasa pedasnya yang ringan ini membuat produk masih aman apabila ingin dinikmati oleh anak-anak.<\/p>\n<p>Sama dengan versi orisinilnya, Spicy Chicken Chunks\u2122 juga disajikan dalam pilihan 4pcs, 8pcs, dan 12pcs. Selain itu, menu ini juga disisipkan dalam pilihan combo spesial berupa: (1) 4pcs Spicy Chicken Chunks\u2122, 1pc Golden Aroma Chicken dan Rice, atau (2) 4pcs Spicy Chicken Chunks\u2122 dan <i>Curly\/Fries<\/i>. Strategi penyajian menu dalam bentuk combo spesial seperti ini ditujukan agar pembeli tidak merasa bosan dan mempunyai kesempatan untuk memilih paket combo dengan harga yang lebih murah dibandingkan harus membeli secara <i>ala carte<\/i>.<\/p>\n<h3>Tentang A&amp;W\u00ae Indonesia<\/h3>\n<p>Di Indonesia, A&amp;W\u00ae pertama dibuka pada tahun 1985, dan saat ini merek dagang A&amp;W\u00ae mengoperasikan sekitar 280 restoran di seluruh nusantara. Menyajikan pilihan ayam yang lezat, burger yang nikmat, kentang goreng keriting dengan rasa istimewa, waffel es krim, dan mug RB ciri khas A&amp;W &#8211; disajikan dengan wajah tersenyum para staf A&amp;W dan niat baik dari maskot A&amp;W, RootyTM the Great Root Bear\u00ae &#8211; A&amp;W terbukti sukses meraih kepopuleran di Indonesia sejak awal berdiri hingga saaat ini.<\/p>\n<p>A&amp;W\u00ae Indonesia siap untuk menjadi Restoran Cepat Saji terpercaya di Indonesia, dengan memberikan pengalaman tak terlupakan bagi keluarga dan seluruh masyarakat Indonesia di setiap kunjungan mereka ke gerai A&amp;W\u00ae Indonesia. A&amp;W\u00ae Indonesia telah mendapatkan sertifikasi Halal dari LPPOM MUI untuk ketiga kalinya, mempertahankan kepercayaan bagi lebih dari 248 juta konsumen Muslim di Indonesia. A&amp;W\u00ae Indonesia saat ini beroperasi di bawah Merek Besar dari Amerika, LLC &#8211; konsorsium berbagai waralaba A&amp;W, baik di Amerika Serikat dan luar negeri.<\/p>\n<p><strong>Press Release ini juga sudah tayang di <\/strong><a href=\"https:\/\/www.vritimes.com\/id\/articles\/b6a2434e-4f0c-11ef-a7a8-0a58a9feac02\/dc3aa111-f9a4-11ef-974f-0a58a9feac02\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>VRITIMES<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GOSIPGARUT.ID &#8211; Bak ajang perlombaan, strategi brand industri&#8230;<\/p>\n","protected":false},"author":3,"featured_media":42300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[239],"tags":[],"newstopic":[],"class_list":["post-42287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategi A&amp;W Indonesia hadirkan Spicy Chicken Chunks\u2122 di bulan Ramadan 2025 &#187; Gosip Garut<\/title>\n<meta name=\"description\" content=\"Strategi A&amp;W Indonesia hadirkan Spicy Chicken Chunks\u2122 di bulan Ramadan 2025 Berita\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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