{"id":40504,"date":"2025-02-13T04:46:48","date_gmt":"2025-02-12T21:46:48","guid":{"rendered":"https:\/\/www.gosipgarut.id\/read\/?p=40504"},"modified":"2025-02-13T04:46:48","modified_gmt":"2025-02-12T21:46:48","slug":"strategi-green-branding-cara-membangun-bisnis-ramah-lingkungan-di-era-modern","status":"publish","type":"post","link":"https:\/\/www.gosipgarut.id\/read\/2025-40504\/strategi-green-branding-cara-membangun-bisnis-ramah-lingkungan-di-era-modern.html","title":{"rendered":"Strategi Green Branding: Cara Membangun Bisnis Ramah Lingkungan di Era Modern"},"content":{"rendered":"<p><span style=\"color: #ff0000\">GOSIPGARUT.ID<\/span> &#8211; <span style=\"font-weight: 400\">LindungiHutan merilis ebook &#8220;Green Branding: Strategi dan Studi Kasus Sukses di Indonesia&#8221; sebagai panduan bagi brand\/perusahaan di Indonesia. Mengulas manfaat, tantangan, serta studi kasus dari brand seperti The Body Shop, Avoskin, dan Envygreen dalam membangun bisnis berkelanjutan di Indonesia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bisnis berkelanjutan kian menjadi perhatian bagi masyarakat. Mereka lebih selektif dalam pemilihan produk yang memperhatikan dampak pada lingkungan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Menjawab hal ini, LindungiHutan merilis ebook terbaru berjudul \u201cGreen Branding: Strategi dan Studi Kasus Sukses di Indonesia\u201d. Buku digital ini memberikan informasi bagi brand dapat menerapkan strategi <\/span><i><span style=\"font-weight: 400\">green branding<\/span><\/i><span style=\"font-weight: 400\"> dalam keberlanjutan bisnis.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Namun, tidak semua strategi hijau yang diterapkan benar-benar mencerminkan kepedulian terhadap lingkungan. Beberapa brand justru terjebak dalam praktek <\/span><i><span style=\"font-weight: 400\">greenwashing. <\/span><\/i><span style=\"font-weight: 400\">Di sisi lain, ada pula brand yang sukses menerapkan <\/span><i><span style=\"font-weight: 400\">green branding<\/span><\/i><span style=\"font-weight: 400\"> dan memberikan dampak nyata.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Menurut laporan Kementerian Koordinator Bidang Perekonomian tahun 2024, industri kecantikan di Indonesia mengalami pertumbuhan signifikan sebesar 21,9% dalam dua tahun terakhir. Tren ini turut mendorong sebuah brand untuk mengadopsi praktik ramah lingkungan mulai dari penggunaan bahan baku hingga proses sertifikasi guna menarik konsumen yang semakin peduli dengan keberlanjutan.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Strategi <\/span><i><span style=\"font-weight: 400\">green branding<\/span><\/i><span style=\"font-weight: 400\"> dapat memberikan keuntungan bagi antara lain menarik minat konsumen, mengurangi dampak negatif di lingkungan, memperkuat reputasi brand hingga menciptakan bisnis berkelanjutan<\/span><\/p>\n<p><span style=\"font-weight: 400\">Di dalam ebook tersebut, ada beberapa brand kecantikan yang telah berhasil menerapkan strategi <\/span><i><span style=\"font-weight: 400\">green branding<\/span><\/i><span style=\"font-weight: 400\">. Beberapa di antaranya adalah:<\/span><\/p>\n<ol>\n<li><b> The Body Shop<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Brand ini yang menjalankan program isi ulang produk untuk mengurangi jumlah sampah kemasan dan mendukung praktik daur ulang yang lebih berkelanjutan. Selain itu, mereka juga melakukan penanaman 300 pohon mangrove di kawasan Pantai Indah Kapuk.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Avoskin\u00a0<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Avoskin mengadopsi prinsip-prinsip keberlanjutan dalam seluruh aspek operasional mereka. Mulai dari pemilihan bahan alami yang ramah lingkungan hingga pengemasan yang mudah didaur ulang. Avoskin juga menginisiasi kampanye #LoveAvoskinLoveEarth menanam lebih dari 2.500 pohon melalui program Avorestation.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Envygreen\u00a0<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Envygreen bekerja sama dengan pabrik berstandar internasional yang memiliki sertifikat CGMP (<\/span><i><span style=\"font-weight: 400\">Current Good Manufacturing Process<\/span><\/i><span style=\"font-weight: 400\">) untuk memastikan keamanan produk. Mereka juga menjalankan proyek hijau dengan menanam lebih dari 2.000 pohon mangrove di kawasan pesisir Semarang.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Untuk mendapatkan akses lengkap, ebook <\/span><i><span style=\"font-weight: 400\">Green Branding<\/span><\/i><span style=\"font-weight: 400\">: Strategi dan Studi Kasus Sukses di Indonesia dapat diunduh melalui link <\/span><a href=\"https:\/\/tinyurl.com\/Strategi-GreenBranding\"><span style=\"font-weight: 400\">https:\/\/tinyurl.com\/Strategi-GreenBranding<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><b>About LindungiHutan<\/b><\/p>\n<p><span style=\"font-weight: 400\">LindungiHutan adalah start-up lingkungan yang berfokus pada aksi konservasi hutan dan pemberdayaan masyarakat sekitar hutan. Sebanyak 978 ribu pohon telah ditanam bersama lebih dari 590 brand dan perusahaan. Kami menggandeng masyarakat lokal di 40 lokasi penanaman yang tersebar di Indonesia. Kami menghadirkan beberapa program seperti Corporatree, Collaboratree dengan skema Product Bundling, Service Bundling dan Project Partner, serta program Carbon Offset.<\/span><\/p>\n<p><b>Press Release ini juga sudah tayang di <\/b><a href=\"https:\/\/www.vritimes.com\/id\/articles\/81ed0d36-4fe5-11ee-b42f-0a58a9feac02\/116687b7-e50e-11ef-aac4-0a58a9feac02\"><b>VRITIMES<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GOSIPGARUT.ID &#8211; LindungiHutan merilis ebook &#8220;Green Branding: Strategi&#8230;<\/p>\n","protected":false},"author":3,"featured_media":40507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[3],"tags":[],"newstopic":[],"class_list":["post-40504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategi Green Branding: Cara Membangun Bisnis Ramah Lingkungan di Era Modern &#187; Gosip Garut<\/title>\n<meta name=\"description\" content=\"Strategi Green Branding: Cara Membangun Bisnis Ramah Lingkungan di Era Modern Nasional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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